Tracy Damas

Brand Copywriter | Results-Oriented. Audience-Focused.

ABOUT ME

I'm Tracy, a brand copywriter with a creative spirit and a passion for storytelling.

But it's not just about the story, it's about the impact. I love crafting copy that lands perfectly, whether it's a clever line that makes you chuckle or content that transforms a brand's image and drives results.

But it's not just about the story, it's about the impact. I love crafting copy that lands perfectly, driving results like 20% higher click-through rates, 15% more social media engagement, and a 10% sales growth for Carter's! (think major wholesale retailers like Target, Walmart, Kohl’s, and Amazon) Want to see even more real-world examples? Check out my Behance portfolio!

Meanwhile, flip through this book to see how I bring concepts to life through engaging copy. When I'm not collaborating with brands to develop effective copywriting strategies, I am exploring hidden gems like a local, enjoying eclectic Spotify playlists, deep diving into history, or sweating it out in a Zumba class here in NYC (my hometown!).

Now that you know more about me, let’s connect and see where our paths may cross.

Better Help: Emotional Equity

Pay Yourself On Time.

Better Help therapy sessions as currency to spend on life’s stressful expenses.

Execution

The burden of paying a high premium on basic liability car insurance will be relieved with a year of free full coverage car insurance that the patient pays for with the credit earned through their emotional interest.

Traveling out of the way or cutting corners to buy fresh and healthy groceries for a household in a food desert will be a thing of the past, thanks to a free meal prep subscription for a year that the patient will pay with the credit they earned through their emotional interest.

Scraping to pay for textbooks or supplies will no longer be a factor once the patient applies the credit earned through their emotional interest towards a school year’s worth of both.

After their first (non-introductory) therapist’s session, new patients can open an MHIA (Mental Health Investment Account) to set emotional objectives (comparable to financial goals) with Better Help encouraging them to think big.

Each therapy session earns the patient emotional interest they can apply to erase their emotional debt. Patients can keep track of their earned emotional interest in the Better Help app while sharing their achieved emotional wins with the Better Help community.

Keepin’ It 100

Problem

In 1998, Nokia became the go-to mobile brand for teens, boasting extended battery life, durability, and style. Despite its initial appeal, the brand lost ground over a decade due to evolving preferences, tech advancements, heightened competition, and shifting trends. Nokia must find a compelling way to reconnect with younger consumers.

Solution

Nokia will launch a powerful 360° campaign, 'Keepin' It 100', with the Nokia C30 smartphone as the central figure, embodying the core ethos of this campaign. With its remarkable battery life lasting up to three days, the campaign will effectively highlight how the Nokia C30 perfectly embodies the spirit of 'Keepin' it 100'. This initiative gives Nokia an invigorating brand refresh while creating a compelling reason for younger consumers to reevaluate and rediscover the brand's entire range of phones.

Execution

TikTok Challenge #KeepinIt100

Nokia will launch a month-long TikTok challenge (#KeepinIt100) revolving around authenticity, amplifying the theme by collaborating with relatable beauty, music, food, and dance influencers.

They will share their imperfections through make-unders, culinary flubs, stripping down music, and attempting to master dance moves on the Nokia C30 as the phone's long-lasting battery is seamlessly interwoven into these challenges, demonstrating how it empowers TikTokers to be uncompromisingly real.

Digital Billboard and Social Streams

A life-sized version of the Nokia C30 will serve as the out-of-home digital billboard, continuously displaying the three-day battery life indicator at 100% on its screen. Real-time Instagram Stories will stream customer confessions, linking the Keepin' It Real authenticity and remarkable reliability of the Nokia C30. The billboard will be in major tech-friendly cities like New York, San Francisco, and Tokyo.

Nokia x Headspace: "100" Retreat

Nokia and Headspace will team up to host a unique retreat called "100", tailor-made for Gen-Z. Approximately 20 Gen-Z influencers will receive invitations to relax, recharge, and recenter, all while guided by skilled yoga instructors and life coaches.

With the powerful "Keeping it 100" theme front and center, the retreat celebrates being real and fully charged while tying into the Nokia C30 smartphone's unparalleled, up to three days battery life and restorative features like sleep mode features and scheduled social app shutdowns.

The transformative experience will encourage attendees to create and share paid and organic content of them embracing their true selves on TikTok and Instagram on Nokia C30s throughout the event, leaving the retreat feeling 100% refreshed and inspired.

Keepin’ It 100

Goldbelly: Culinary Time Travel.

Rekindle Cherished Moments with Every Bite.

Personalized Goldbelly foodie experiences tailored to customers' cherished memories.

Insight

A single bite holds the power to delight the senses and carry the weight of cherished memories, leaving an indelible mark on the heart and taste buds.

Solution

Goldbelly will launch an Instagram campaign to entice customers to order their favorite childhood foods, college dorm comforts, dishes from unforgettable girls’ trips, honeymoon delights, and unique pregnancy cravings from restaurants around the country on the site, delivering them directly to their door.

Execution

Goldbelly will encourage Instagram followers to share their cherished food memories. Followers will tag the brand and use a dedicated campaign hashtag: #FoodieFlashback

Engaging Instagram Reels will showcase restaurants on Goldbelly's platform that can recreate these beloved food experiences. Each reel will focus on a specific restaurant, highlighting its unique offerings and including QR codes for easy ordering.

Goldbelly will collaborate with influential food bloggers and social media personalities like Brian Can’t Stop Eating and Stephanie Shigemura. These influencers will share their nostalgic food memories using #FoodieFlashback and tagging Goldbelly.

The campaign will run for four weeks, during which Goldbelly will monitor web traffic, conversion rates, engagement, sales, customer feedback, and brand perception. These insights will inform future marketing strategies.

Dosist: Small Doses. Big Reward.

Digital Out Of Home billboards that illustrate the most potent cbd+ formulas each Dosist pen provides.

Insight

People often get tripped up by the noise in their heads, whether kept up at night by a seemingly unsolvable problem or overthinking a task that is easy to complete.

Solution

Rather than displaying each vape pen, Dosist will transport the viewer to the mental and sensory destination each cbd+ formula provides.

Execution

Dosist will run a series of three digital Out Of Home billboards in high-traffic areas (public transportation kiosks, commercial buildings, and highways) throughout vape-friendly cities like Denver and New York. Each billboard will illustrate the purest feeling each cbd+ formula delivers, summing it up in a single tagline.

Cyberpark

Sustainability on wheels, luxury edition.

Failed Tesla Cybertrucks transformed into space-age Cybertruck campers for the homeless.

Problems

With ongoing shelter safety issues amidst the onslaught of bitterly cold winter weather, New York City’s homeless need a warm, safe place they can call home.

Solid waste disposal methods have negatively impacted New York State, particularly stormwater, hazardous waste, air emissions, petroleum spills, and other environmental concerns.

Insight

With winter approaching and the shutdown of the program that placed unhoused New Yorkers in hotels, NYC faces uncertain availability of homeless shelters amidst overpopulation and pandemic-related concerns.

Eliminating solid waste promotes a superior quality of life by reducing the harmful impact on human health and the economic wealth of New York City.

Solution

Tackle the homelessness and waste pollution issues by killing two birds with one stone: provide NYC’s homeless families with a camper to live in that was once a Cybertruck that didn’t pass Tesla’s road test as Tesla maintains its pledge to uphold sustainability by forgoing tossing the Cybertrucks that it has taken off the market out in favor of eliminating waste pollution.

Execution

Tesla will repurpose failed Cybertrucks as camper vehicles called Cyberlandrs, equipped with a kitchen, bedroom, bathroom, and office space.

Additionally, they will team up with NYC's Bureau of Solid Waste Management to transform a former landfill into a mobile home community for the homeless.

Working with NYC's Department of Housing Services, Tesla will offer fully-furnished Cybertruck campers to homeless families who cannot secure shelter.

To further incentivize participation, Tesla will offer a 50% discount on new Cybertrucks with customization options to owners of old Tesla vehicles.

This socially and environmentally responsible initiative, CyberPark, is a positive step towards addressing NYC's post-pandemic challenges.